WHO WE ARE?
CREATING SEAMLESS OUTDOOR EXPERIENCES SINCE 2014
Since our launch in 2014, asquared has leveraged over a decade of expertise to deliver exceptional, customer-centric outdoor experiences. We artfully blend creativity with technical precision, transforming landscapes into stunning environments that inspire and engage.
As your comprehensive one-stop shop for all landscape and swimming pool services, asquared offers a complete suite of solutions. Our offerings encompass every stage of your project from innovative design and meticulous construction to elegant furnishing, expert styling, and ongoing maintenance. With us, you can trust that your outdoor space will be tailored to your vision and lifestyle.
Join us on a journey to elevate your outdoor experience!
What drives us?
To craft exceptional outdoor spaces that seamlessly blend artistry and precision, delivering bespoke landscapes and swimming pools tailored to enrich lifestyles and inspire connections.
Where are we headed?
To be a global leader in transforming outdoor environments, setting new benchmarks in design, construction, and maintenance that redefine luxury and functionality for modern living.
MEET THE FOUNDERS
AHMED MOHSEN
Managing Partner, asquared Landscape
Ahmed Mohsen is a dedicated entrepreneur with deep technical expertise in landscape and swimming pool construction. As the Managing Partner at asquared Landscape, he has played a pivotal role in the company’s growth since its inception in 2014. Under Ahmed’s leadership, asquared has delivered over 250 projects across corporate and high-end residential sectors, becoming a market leader in Egypt’s landscape and swimming pool service industry.
Prior to joining asquared, Ahmed built a strong foundation in swimming pool construction during his nine years at EMAK, a subsidiary of Kharafi National, specializing in water structures. During his tenure from 2006 to 2014, Ahmed successfully managed the construction of iconic projects in key locations such as New Cairo, the North Coast, Ain Sokhna, and Ras Sedr. His portfolio includes landmark projects like the Cancun Ain Sokhna pools, Mountain View 1 lagoons, Wadi Degla Club pools, Misr 2000 School Olympic pool, and several luxury residential developments in Marassi and Porto.
Ahmed holds a Bachelor’s degree in Civil Engineering from Benha University, obtained in 2005. With a wealth of experience and a reputation for excellence, Ahmed continues to drive asquared Landscape’s success in the competitive landscape and swimming pool sectors.
AHMED ALAA
Managing Partner, asquared Landscape
Ahmed Alaa is a seasoned entrepreneur with a passion for building and growing businesses in both B2B and B2C sectors. He has cultivated extensive relationships with elite business communities, leveraging his vast network to drive success in every venture he leads.
As the Managing Partner at asquared Landscape, Ahmed has been instrumental in transforming the company into one of Egypt's leading landscape design, implementation, and maintenance service providers. Since joining in 2018, he has led a comprehensive rebranding effort, expanded the company’s service offerings, optimized its business model, and strengthened customer relations. Under his leadership, asquared has completed over 250 projects for high-end residential and corporate clients, solidifying its position as a market leader in the industry.
Before joining asquared, Ahmed served as the Head of Landscape Section at Emaar Misr from 2012 to 2017. There, he played a pivotal role in launching Emaar +Plus, a department dedicated to providing exclusive landscape and interior design services to Emaar homeowners. He successfully managed the design and execution of more than 70 projects, demonstrating his ability to lead teams and deliver exceptional results.
Ahmed holds a Bachelor's degree in Civil Engineering from Ain Shams University and a Project Management Diploma from the American University in Cairo. He is currently pursuing an MBA, further enhancing his business acumen. With a wealth of experience across various sectors, Ahmed continues to push boundaries and drive innovation in the landscape industry.